The Idea and the Problem

The idea for Grow came from the realisation that many people do not recognise their strengths and do not know what skills and competencies they have. This makes self-realisation and career development difficult. With a rapidly changing labour market and the constant emergence of new professions, it is important to have tools to help each of us better understand our capabilities and areas for development.

Research

Prior to development, we analysed extensive research to confirm the problem:

• Study 1: Analysing data from 890 respondents showed that most people tend to underestimate their skills and competencies.

• Study 2: Over 4,000 respondents confirmed that assessing one's abilities is often inaccurate and requires third-party validation.

  
  

These studies confirmed the need for a tool to help people objectively assess their skills and receive guidance on how to improve them.

Solution Development

The Grow development process involved several key steps:

1. Problem formulation: We clearly identified that the main problem was a lack of awareness of people's own competences.

2. Concept Creation: Developing the concept of a service that would include personalised assessment of skills and competencies using artificial intelligence, as well as building an individual career path.

3. Competitive Analysis: Extensive competitor research to identify industry best practices and trends

4. Layout development: Creation of the first versions of the interface and functionality

Competitor Analysis

Extensive competitive analysis of more than 25 points was conducted during the research, which revealed the shortcomings and strengths of existing solutions on the market.

Unique offer

The Grow service is characterised by the following key features:

• Tailored approach: Personalised assessment and recommendations.

• Artificial Intelligence: Use of AI to analyse competencies and formulate career plans.

• Community of experts: Opportunity to get feedback from qualified professionals.

Target audience

Our target audience is professionals between the ages of 25 and 45 who are looking for career growth and self-realisation. They are people who want to clearly understand their strengths and weaknesses, receive guidance on development and achieve their career goals.

Promotion channels

We plan to use the following channels to attract users:

• Marketing campaigns on social media and profile platforms.

• Partnerships with companies to provide the service as part of training programmes.

• Collaboration with educational institutions to integrate our service into their programmes.

Key success metrics

To measure the success of our project, we will track the following metrics:

• MAU (Monthly Active Users) - Number of unique users actively using the product in a month.

• NPS (Net Promoter Score) - The level of user satisfaction with the service.

• RR (Retention Rate) - The level of career completion and goal attainment.

Market Analysis

The educational technology and online learning market is showing steady growth:

• In 2022, online education market share in the U.S. accounted for 5.5% of the total market and continues to grow.

• Forecasts show that the online education market will reach $122 billion by 2025.

• In addition, key HR trends such as remote working, employee retention and HR automation confirm the relevance and demand for the Grow service.

Commercial benefit

The Grow project has significant potential for revenue generation thanks to:

• Premium plan subscriptions: Additional features and opportunities for users.

• Commissions from the sale of courses and training materials: A platform for selling educational content.

• Partner agreements with companies: Use of the service in corporate training.

These sources of income will ensure sustainable development and scalability of the project.